This San Francisco specialty, the IT’S-IT Ice Cream Sandwich, was born in 1928 when George Whitney put a scoop of luscious vanilla ice cream between two delicious old-fashioned oatmeal cookies. The combination of salty and sweet proved irresistible and the IT’S-IT Ice Cream Sandwich became a fast-selling favorite. The brand has evolved to other to include other flavors and combinations and is currently headquartered in Burlingame, CA.
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